When people say “AI writing all sounds the same”, what they really mean is “AI writing without clear direction all sounds the same.”
In reality, generative AI is like a block of clay — the more specific you are about who you’re speaking to, where they’re reading it, and why they should care, the more naturally it “shapes” the message.
Here’s a quick example to show you what I mean.
✅ Seed idea
“Starting a blog can help you grow your audience and turn your knowledge into extra income.”
🔍 Let’s see how this SAME idea works in different scenarios:
1️⃣ Scenario: LinkedIn post for freelancers
Audience: Freelancers & consultants
Purpose: Inspire them to see blogging as a way to attract clients
Style: Professional, encouraging
“If you’re a freelancer, your blog isn’t just a marketing tool — it’s your best credibility builder. Sharing your expertise consistently can position you as the go-to in your niche, help new clients find you, and even open up opportunities like courses or books. If you’ve been waiting to start, today’s a good day to hit publish.”
2️⃣ Scenario: Sales page for small business owners
Audience: Small business owners
Purpose: Persuade them to buy a training course about blogging
Style: Persuasive, benefit-focused
“Imagine having a steady stream of customers who already trust you before they ever pick up the phone. That’s what an effective blog can do for your business. You don’t need to be a pro writer — you just need a simple system. Our training shows you exactly how to turn your everyday expertise into blog posts that bring in real results.”
3️⃣ Scenario: Email to existing customers
Audience: Existing subscribers/customers
Purpose: Encourage them to actually start blogging
Style: Friendly, supportive
“Hey [Name], just a quick reminder that your knowledge is valuable! If you’ve been putting off your first blog post because you’re ‘not a writer,’ remember: your audience wants your real stories and advice, not perfection. Start small, stay consistent — you’ve got this.”
4️⃣ Scenario: TikTok script for young side hustlers
Audience: Gen Z side hustlers
Purpose: Motivate them to see blogging as a way to earn on the side
Style: Playful, casual
🎥 “POV: You’re broke but have tons of opinions. Start a blog. Write about what you know. Share it. Grow it. Monetize it. That’s it. Free money printer — but you gotta start! #SideHustle #BloggerLife”
5️⃣ Scenario: Community forum comment
Audience: Someone asking in a forum if blogging is still worth it
Purpose: Be helpful & encouraging
Style: Honest, conversational
“Totally worth it if you stick with it. A blog takes time to grow but it’s one of the best ways to build trust with your audience and sell products or services down the line. Start with topics you actually enjoy writing about — it’ll keep you going when traffic’s low at first. Good luck!”
✅ The Takeaway: AI Can Do This — But Only If You Tell It What You Want
If you’d asked an AI to “write about blogging,” you’d probably get one generic paragraph with zero personality. But when you give it clear instructions — who it’s for, what the goal is, how it should feel — you get content that fits the real world.
This is exactly why generative AI works best when you do your part too:
- Be clear about your audience.
- Be clear about your goal.
- Experiment with different scenarios, tones, and formats.
Inside Wealthy Affiliate, for example, you can do this easily — the built-in AI writer lets you add context, test different versions, and refine them. But you still need to mould the clay if you want something that works.
One idea. Many ways to say it. Better results — because you gave it shape.
And that’s how you scale your content without losing your human touch. 💪