If there’s one mistake I see over and over with new bloggers, teachers, coaches, or anyone trying to make affiliate income, it’s this:
👉 They write about broad topics where the competition is massive.
👉 They let AI do all the work — and never add themselves into the mix.
The result? A sea of generic, bland posts that get swallowed up by AI Overviews or buried behind bigger sites. No traffic, no clicks, no trust — and definitely no sales.
But you can fix this — and it’s surprisingly simple:
Go deeper. Be human. Combine the two.
✅ Why Broad, Generic Content Fails
Think about it. When you publish something like “How to start affiliate marketing,” you’re not the only one. There are thousands of articles, big brands, and now an AI Overview giving people everything they need in a neat box — before they even get to your site.
So you’re invisible by default.
✅ Go Deeper: Find the “Cracks”
The good stuff is deeper down — the specific, practical, human-sized cracks where AI Overviews get patchy and big sites don’t bother.
Instead of “affiliate marketing,” think:
- “Affiliate marketing for UK geography teachers.”
- “Best waterproof clipboards for coastal field trips UK.”
At first glance, these deeper topics have fewer searches. But:
✔️ The competition drops massively.
✔️ The trust factor goes up.
✔️ The person searching actually cares and is more likely to take action.
And when you fill dozens of these deeper cracks, you build a real corner of the internet for the exact people you want to help.
✅ Infuse YOU Into the Writing
Here’s the other side people skip:
Even if you pick the perfect deeper topic, if you let AI do 100% of the work, it’s still generic.
Why? Because generative AI is not psychic. It can’t guess your stories, your real examples, your voice.
So you need to show up in your own content:
✔️ Add real anecdotes — like the time your clipboard blew off a cliff during a field trip.
✔️ Include photos you took, or diagrams you made.
✔️ Guide your AI — share your thoughts, build an outline, and tweak each section.
✔️ Use your local language, your real tips, your personality.
AI is brilliant at turning your messy thoughts into clear, polished writing. But it needs you in the mix to be worth reading.
✅ The Winning Combo
Put this together and you’re already ahead of 90% of people:
✅ Deeper, more specific topics your ideal readers actually search for (and that big sites + AI Overviews ignore).
✅ Real, personal input that shows you’re a real human who’s been there — not just another regurgitated post.
That’s how you stand out — and build trust that turns into clicks, sign-ups, sales, or whatever your goal is.
✅ Practical Takeaway
Next time you sit down to write:
1️⃣ Ask yourself: Am I solving a deeper, more specific problem my real audience has? Or am I staying at the surface?
2️⃣ Ask: Have I shown up in this post? Are there real stories, photos, or examples only I could share?
3️⃣ Remember: Human + AI always beats AI alone. The deeper you go, the more powerful this combo gets.
✅ Go Deeper, Stay Human — And Get Found
If you haven’t read it yet, check out our full guide to search layers here. It’s the perfect companion to this idea — because finding the right cracks + showing up as your real self is what makes your content discoverable and worth sharing.
Don’t waste your time fighting for generic keywords or pumping out bland, AI-only filler. Go deeper, get specific, shape the AI to your voice — and your best readers will find you.
Got questions? Drop them in the comments — let’s make sure you’re never invisible online again. 💪✨