✅ Intro: SEO Isn’t Magic — It’s Clarity
When teachers like Sam — our UK geography teacher — first hear about SEO (Search Engine Optimisation), they often think it’s some secret, complex artform reserved for tech whizzes.
But the truth is, SEO at its simplest is just you doing one thing:
📌 Helping Google understand what your page is about — quickly and clearly.
And once you see it like that, it’s actually the kind of clear communication teachers do every single day.
✅ How Google Finds Your Site: The Crawl
First, a quick behind-the-scenes:
Google uses special bits of software called crawlers, robots or spiders. These bots go from page to page, scanning billions of websites to see:
- What’s new?
- What’s changed?
- What’s each page about?
It does this constantly, 24/7 — but here’s what matters:
📌 The scale is mind-blowing.
There are billions of pages — so the time the crawler spends on your page is tiny. You get just a few precious seconds for Google to “read” your page and decide:
“OK, this post could help people who search for [X, Y, Z].”
✅ Think of Your Blog Like a Book in a Bookshop
A good way to understand this is with an analogy I share with every new blogger — especially teachers.
Imagine your blog post is a book on a shelf.
If someone picks it up, what do they check first to figure out what it’s about?
✅ The Title — the big bold line on the front cover.
✅ The Blurb — the short paragraph on the back.
✅ The Chapter List — the table of contents that outlines what you’ll cover.
If all three of these line up clearly, you’ve given a reader a good idea of what your book is about — even if they haven’t read the whole thing.
SEO works exactly the same way:
- Your page title is your book title.
- Your meta description is your blurb.
- Your headings — H1, H2, H3 — are your chapter headings.
If these three parts make sense, Google’s crawler will understand your page better and faster — and you’ve made it easier for your page to show up for the right searches.
✅ Why Teachers Actually Make Great SEO Writers
This is where teachers — all teachers — have a secret advantage:
Clear communication is literally your job.
You break down complex ideas into simple, understandable steps for your students every day.
Good SEO is no different:
- Be clear, not clever.
- Be obvious, not funny.
- Don’t bury your main topic under wordplay — the crawler won’t get the joke.
If your post is about “Waterproof Clipboards for Coastal Field Trips UK,” then:
✅ The title should say exactly that.
✅ The meta description should summarise that clearly.
✅ Your headings should break down what went wrong, what kit failed, what works better.
✅ A Quick Teacher Trick: The Staffroom Test
Here’s a fun way to check if you’re doing this well:
✔️ For any article you’ve written, print out just the:
- Title
- Meta description
- Headings (H1, H2, H3)
Hand that to a colleague and ask:
“What do you think this post is about?”
If they can guess the gist — great! That means Google’s crawler probably can too.
If they’re confused, the crawler will be too — so you need to tighten up your wording.
✅ Why This Matters: Crawlers Are Time-Poor
It’s easy to forget, but Google doesn’t owe your page a 10-minute read-through. Crawlers want to grab your title, blurb, headings, main content — then move on.
So the clearer and more consistent you make these parts, the faster your page will be indexed for the right searches.
And remember — when you nail this, you help Google match you with real people searching for exactly what you wrote about.
✅ Key Takeaway for UK Teachers
Good SEO isn’t complicated. It’s not about trying to “trick” Google. It’s about giving Google’s crawler the same thing you’d want in a bookshop:
✅ A clear title
✅ A clear blurb
✅ Clear chapter headings
That’s it.
You’re teachers — you already know how to explain ideas simply. That’s why you’ll do just fine.
✅ Want More?
If you’d like to see how Sam and I plan titles, blurbs, and headings step-by-step — and test if people are searching for them — check out Wealthy Affiliate.
It’s the same platform we use to find “cracks” in the competition and show Google exactly what each post is about.